Mattel’s Plus Size Barbie Steps Out, Sales Gains Expected Via “TheStreet”
Mattel (MAT) has announced that they will produce a new line of action series toys while continuing to count on Barbie sales with the launch of its plus size supermodel Ashley Graham doll, as it nears the end of its first full year without the Disney (DIS) princess collection.
This is great! Women and girls all over the world want to see the average, beautiful women represented. Sales numbers are going up for a reason.